Expanded the README.md file

Reintroduced the Community Edition naming. Added more verbose
explanations. Added an hint to the Workgroup Edition. Rename all
"licence" occurrences to "license".

1 files changed, 59 insertions, 23 deletions

diff --git a/README.md b/README.md
index be11d8c..4a7bc47 100644
--- a/README.md
+++ b/README.md
@@ -1,19 +1,55 @@
-# Clipperz Password Manager #
+# ![Clipperz icon][icon] Clipperz Password Manager - COMMUNITY EDITION
 
-This is the code of [Clipperz][clipperz] [Password Manager][password-manager]
 
-More details 
+[Clipperz Community Edition][CE] allows you to host on your own server a web service identical to [Clipperz online password manager][clipperz]. It supports multiple backends (PHP/MySQL, Python/AppEngine, …) and you can contribute your own.
 
-ALL the code included in this project, if not otherwise stated, is released with
-the AGPL licence (see LICENCE.txt), and all rights are reserved to Clipperz src.
+Please note that Clipperz Community Edition is not suitable for mass deployments since it lacks several critical capabilities such as bot protection. If you want to offer Clipperz password manager to a wide audience, please wait for the upcoming Provider Edition.
 
+In any case if you want to use Clipperz’s software in a commercial, for-profit environment, please contact us to inquire about licensing options for commercial applications.
 
-## CONTRIBUTIONS ##
+ALL the code included in this project, if not otherwise stated, is released with the **AGPL v.3 license**  (see `LICENSE.txt`), and all rights are reserved to Clipperz Srl.
 
-Clipperz is very interested in accepting patches in the form of pull requests, but in
-order to avoid jeopardizing the ownership of the code base, we will require every
-developer to sign Clipperz [Contribution Agreement][contributor-agreement]
 
+## Why a Community Edition
 
-## BUILDING ##
+But why would you prefer running Clipperz Community Edition from your own server instead of using the free and anonymous online service provided by its developers?
+
+* “Clipperz security architecture is great, but I prefer to store my data on my hardware. I just feel better this way!”
+* “Clipperz is cool, but it would be even cooler it it had a Scala backend. I'm going to write it!"
+* “I would like to modify the look & feel of Clipperz and embed this powerful password manager within my family intranet.”
+* “Clipperz works nicely, but I would love to play with the source code in order to improve feature X and add new features Y and Z.”
+* …
+
+Whatever is your motivation, we would love to hear from you about how and where you use Clipperz Community Edition. [Get in contact!][contact]
+
+
+## Warnings
+
+Please note that Clipperz Community Edition may not be suitable for mass deployments, depending on how robust is the backend you select. 
+
+As an example, the current PHP backend lacks several critical capabilities such as bot protection and cuncurrent sessions management.
+
+
+## Community Edition vs Workgroup Edition
+
+This Community Edition is aimed to **individual users**, but you may be interested to know that we are working on a **Workgroup Edition** targeting organizations that need a
+password manager for their workforce (creating and managing employees accounts, defining groups and sharing policies, ...).
+
+The Workgroup Edition development is quite challenging and, while the overall design is already in place, it will still require a fairly large amount of resources for analysis and implementation.
+
+If your organization is interested in such edition, you can subscribe a "pledge" to sustain its development in exchange for a very generous user license with unlimited upgrades and other benefits. Again, [get in contact][contact]!
+
+
+## Contributions
+
+Your contributions to Clipperz Community Edition are very welcome! In order to avoid jeopardizing the ownership of the code base, we will require every developer to sign the Clipperz [Contributor Agreement][CA]
+
+This enables a single entity to represent the aggregated code base and gives the community flexibility to act as a whole to changing situations.
+
+The CA establishes a joint copyright assignment in which the contributor retains copyright ownership while also granting those rights to Clipperz Srl. With the CA in place, the aggregated code base within any Clipperz open source project is protected by both the distribution license and copyright law.
+
+Please [download][CA] and review the Contributor Agreement for a complete understanding of its terms and conditions. You may send your signed and completed CA to Clipperz by scanning your completed form and emailing the image or by fax. Please retain a copy for your records. **Thanks!**
+
+
+## Building
 
@@ -23,3 +59,2 @@ In order to build the deployable version, you need to invoke the following comma
 
-
 The output will be available in the `target` folder, with a separate folder for each build backend (initially this will be just a `php` folder).
@@ -27,8 +62,8 @@ The script, invoked with these parameters, will build both the full version (`in
 
-At the moment this is the only combination that (kind of) works, but this script will be gradually extended to be able to build also the /gamma frontend (whose code is already in the repository) and possibly also other backends (Python AppEngine being the very first candidate, and a JavaScript version per node.js another interesting option)
+At the moment this is the only combination that works, but this script will be gradually extended to be able to build also the [/gamma frontend][gamma] (whose code is already in the repository) and possibly also other backends (Python AppEngine being the very first candidate, and a Javascript version per node.js another interesting option)
 
 
-## INSTALLING ##
+## Installing
 
-### PHP + MySQL backend ###
+### PHP + MySQL backend
 
@@ -36,6 +71,6 @@ At the moment the only backend that the build script can successfully create is
 
-#### PHP ####
+#### PHP
 Once the project has been successfully build, the application needs to be moved in a location where the web server can run it. Everything that is needed is located into `target/php`.
 
-#### MySQL ####
+#### MySQL
 The application needs a simple MySQL database; to configure all the credentials to access the previously allocated DB, edit the file found in `php/configuration.php`. You need to edit the file actually used by the web server; this will usually be the one moved into the right place in the previous step.
@@ -45,6 +80,6 @@ The POG interface will allow also a very basic access to the DB data that may be
 
-More information about bilding the PHP backend may be found in the `doc/install.php.txt` file.
+More information about building the PHP backend may be found in the `doc/install.php.txt` file.
 
 
-## WARNING ##
+## Disclaimer
 
@@ -52,6 +87,7 @@ The resulting application has not been fully tested, so there may be still probl
 
-
-[clipperz]:              http://www.clipperz.com
-[password-manager]:      https://www.clipperz.com/beta
-[contributor-agreement]: http://www.clipperz.com/open_source/contributor_agreement
-[pog]:                   http://www.phpobjectgenerator.com/
\ No newline at end of file
+[icon]: http://0.gravatar.com/avatar/2a9fae49ced80a42830a206f88ea1022?size=100
+[CE]: http://clipperz.com/open_source/clipperz_community_edition
+[clipperz]: http://www.clipperz.com 
+[contact]: http://clipperz.com/contact
+[CA]: http://www.clipperz.com/open_source/contributor_agreement
+[pog]: http://www.phpobjectgenerator.com/
\ No newline at end of file